Your guide to producing powerful internal and external communications
Welcome to Writing for Internal Communications, your guide to planning, writing and editing first class internal and external communications for use across a range of channels, from staff magazines and newsletters to the intranet and employee portals .
On this site, we offer advice and tips on writing copy, writing skills, writing style, editing copy, planning internal communications and staff publications and the best way of presenting your external and internal communications to have the maximum impact.
Great internal communications is the key to business success
Internal communications and staff engagement has a vital role to play in organisational management and development and should be an integral part of business planning.
Effective internal communications means excellent contact between managers and staff. This improves staff satisfaction and the performance of an organisation, reducing the opportunity for confusion and misinterpretation of key policies and decisions.
In organisations with excellent internal communications, all staff know the objectives, vision and values of the company and what they need to do to deliver these.
The benefits of effective communications
Staff will be happier and more productive if they:
- Share an organisation’s vision and value.
- Have a thorough understanding of their role, what they need to achieve and why and what the benefits are for them.
- Feel they are informed about the organisation and believe that their opinions and views are valued.
Team briefs, e-mail, the intranet, employee portals, the staff magazine, staff newsletters, one-to-one meetings between staff and management – these are all part of the internal communications ‘mix’.
Internal communications should:
- Promote a climate of involvement and trust throughout the organisation.
- Ensure that senior managers have an understanding of the issues affecting staff working at all levels and take these into account during the development of strategies and policies.
- Continually update staff on developments and progress towards major milestones.
- Motivate staff through public recognition of organisation/team/individual successes and achievements.
- Ensure staff are kept aware of key decisions or changes at a corporate level, the reasons behind them, and how they effect individual staff members and their work.
Click on our 'how-to' guides on the left for all you need to know to write, edit produce and deliver superb external and internal communications that will improve engagement with your workforce and enhance knowledge and improve productivity.
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